This marks the first official collaboration between FIFA and TikTok, and the first time FIFA has worked with an entertainment platform to produce and tailor content for the FIFA Women's World Cup. Fans on TikTok will also be able to access the FIFA Women’s World Cup 2023™ Hub, which will feature all the latest content from FIFA, official broadcasters, national teams, and players, as well as offer a link to access the match schedule and scores on. Throughout the tournament, TikTok and FIFA will bring fans the most exciting content, including behind-the-scenes moments, team arrivals, live pre-match content promoting the game and where to watch it, match highlights, player and coach reactions, and much more. We're excited to be joining forces with FIFA to offer tailored content for TikTok during the FIFA Women's World Cup 2023™. With over 3.7 billion video views to-date, #WomensFootball has become particularly popular on the platform, with fans coming to TikTok to relive their favorite moments, offer commentary about the game, build community with other football fans, and cheer on their favorite players and teams.Īs the FIFA Women's World Cup 2023™ kicks off, we're honored to build on our commitment to supporting #WomenInSports by giving our community a front row seat to all the excitement from host nations Australia and New Zealand.įorging a first-of-its-kind collaboration with FIFA By giving our global sports community unique access to the teams, players, and events they love so much, TikTok has quickly become a go-to destination for sports content and fan engagement. Every day, TikTok brings fans from around the world together to celebrate, engage, and create community around the most exciting moments in sports.
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